Beauty and Communication Expert
ABOUT
MEET AMY
Your industry insider for beauty communication.
I’m a communication specialist who supports leading product, brand, and marketing teams. You might’ve already seen my work on shelves or in your beauty routine. I’ve collaborated with over 50 beauty brands on hundreds of products, including award-winners, retailer bestsellers, and category leaders.
TRUSTED BY
WORKING TOGETHER
MY PROCESS
01. Consult
Relying on cookie-cutter templates rarely creates noticeable results. Instead, I gather strategic insights about your business and goals. We then explore perspectives beyond obvious claims and clichés. We consider customer behaviours, category conventions, and overlooked opportunities.
02. Formulation
From those observations, I work with you to define the key idea worth building around - the product truth, market opportunity, or perspective that guides the project. It could be what makes your product add-to-routine-worthy, an action-oriented message, or an ownable concept that other brands have missed.
03. Treatment
Blending the insights we’ve developed together with industry fluency and best practices, I deliver work that meets the brief (and the expectations of regulatory bodies, when relevant). Your final deliverables are primed and ready to hand over to the next people in the workflow for print, production, or publishing.
“Amy has a rare ability to get to the heart of an idea quickly, find the tension or insight that matters, and turn it into language that feels sharp, relevant and unmistakably us. She questions, builds, challenges and elevates, often helping us see an idea from an angle we hadn’t considered. She brings intelligence, instinct, generosity and joy to every collaboration, and has become an irreplaceable part of how we create our best work.”
Aimee van Tonder, Group Creative Director, Laser Clinics.